Congratulations to the 2013 Team

Congratulations to the students 
representing Oklahoma State University 
at the AAF 10th District NSAC competition 
in Tulsa in April 2013:

Amanda Becker
Kelsey Cosper
Ciera Dixon
Kiara Ealy
Andrew Falsetti
Bethany Folkes
Tori Forrest
Kelsey Goddard

Taylor Johnston
Brandon Kobs
Alicia Lewis
DeJuan McConnell
Heather Nelson
Katie Pearson
Justin Racette
Conner Rohwer

Building of the Team

Students are chosen for the O-State team through an application and interview 
process in September. The campaign requires students with skills and interest 
in areas of planning, creative, media, research, sales promotion, and public relations. 
O-State begins work on this campaign in the fall semester and the project culminates 
 in spring when the team is sent to the 10th District regional competition. 

Dr. Bobbi Kay Lewis is the lead adviser for the team. Dr. Jami Fullerton and Dr. Cynthia Nichols also serve as advisers.

Oklahoma State & NSAC

Students gain hands-on experience developing national advertising campaigns, through the National Student Advertising Competition (NSAC) sponsored by the AAF. Each year as part of the NSAC, a corporate sponsor provides a case study outlining the history of its product and current marketing situation. Student teams develop an integrated communications plan for the client and “pitch” their proposal to a panel of judges. More than 150 AAF college chapters compete at the district level each year. In 2012, teams worked with a hypothetical $100 million budget to create a branding campaign for Nissan targeted to multicultural millennials. This year's challenge is to develop a campaign to encourage DIYers to purchase Glidden Paint at Walmart.