Congratulations to the 2015 Team
Congratulations to the students who will be representing Oklahoma State University at the AAF 10th District NSAC competition in 2015:
There are so many great things associated with NSAC, but the cost is not one of them. NSAC costs several hundred dollars for each student to participate. Many of our students work extra jobs and long hours to come up with the funds. NSAC students take two to three trips during the year--a training session down to Houston (costing roughly $250 per student), the regional competition (costing roughly $350 per student), and (if we make the cut) the national competition (costing roughly $750 per student). That's a lot. We want to do everything we can to help our students enjoy the experience, not be worried that they can't afford it. Your gift to the NSAC Scholarship fund can not only help our students enjoy the NSAC experience, but also win. Please support a deserving students by donating to the NSAC Scholarship Fund.
Building of the Team
Students are chosen for the OSU team through an application and interview
process in September. The campaign requires students with skills and interest
in areas of planning, creative, media, research, sales promotion, and public relations.
Our team begins work on this campaign in the fall semester and the project culminates
in spring when the team is sent to the 10th District regional competition.
Professor Lisa Frein and Dr. Cynthia Nichols are the team's advisers.
Oklahoma State & NSAC
Students gain hands-on experience developing national advertising campaigns, through the National Student Advertising Competition sponsored by the AAF. Each year as part of the NSAC, a corporate sponsor provides a case study outlining the history of its product and current marketing situation. Student teams develop an integrated communications plan for the client and “pitch” their proposal to a panel of judges. More than 150 AAF college chapters compete at the district level each year. In 2014, teams worked with a hypothetical $10 million budget to create a branding campaign for Mary Kay Cosmetics targeted to millennials.