Building of the Team
Students are chosen for the O-State team through an application and interview
process in September. The campaign requires students with skills and interest
in areas of planning, creative, media, research, sales promotion, and public relations.
O-State begins work on this campaign in the fall semester and the project culminates
in spring when the team is sent to the 10th District regional competition.
Dr. Bobbi Kay Lewis is the lead adviser for the team. Dr. Jami Fullerton and Dr. Cynthia Nichols also serve as advisers.
Oklahoma State & NSAC
Students gain hands-on experience developing national advertising campaigns, through the National Student Advertising Competition (NSAC) sponsored by the AAF. Each year as part of the NSAC, a corporate sponsor provides a case study outlining the history of its product and current marketing situation. Student teams develop an integrated communications plan for the client and “pitch” their proposal to a panel of judges. More than 150 AAF college chapters compete at the district level each year. In 2012, teams worked with a hypothetical $100 million budget to create a branding campaign for Nissan targeted to multicultural millennials. This year's challenge is to develop a campaign to encourage DIYers to purchase Glidden Paint at Walmart.