Building of the Team
Students are chosen for the OSU team through an application and interview
process in September. The campaign requires students with skills and interest
in areas of planning, creative, media, research, sales promotion, and public relations.
Our team begins work on this campaign in the fall semester and the project culminates
in spring when the team is sent to the 10th District regional competition.
Professor Matt Elliott and Dr. Jami Fullerton are the team's advisers.
Oklahoma State & NSAC
Students gain hands-on experience developing national advertising campaigns, through the National Student Advertising Competition sponsored by the AAF. Each year as part of the NSAC, a corporate sponsor provides a case study outlining the history of its product and current marketing situation. Student teams develop an integrated communications plan for the client and “pitch” their proposal to a panel of judges. More than 150 AAF college chapters compete at the district level each year. In 2014, teams worked with a hypothetical $10 million budget to create a branding campaign for Mary Kay Cosmetics targeted to millennials.