Categories

CLA Categories

Below you will find the Categories for the 2012 Creative Competition. For a descriptions and official rules please download the "Participant Guide" below. For questions regarding the 2012 CLA's contact a director below or call the Directors Hotline: (405) 757-1890

1. SALES PROMOTION

1A. Packaging
1B. Point of Purchase

2. COLLATERAL MATERIAL

2A. Stationery Package
2B. Brochure or Annual Report
2C. Poster
2D. Poster Campaign
2E. Editorial Design Cover
2F. Editorial Design Spread or feature
2G. Editorial Design Series

3. DIRECT MARKETING

3. Direct Marketing

4. OUT-OF-HOME

4. Out-of-Home

5. NON-TRADITIONAL ADVERTISING

5A. Guerilla - Non-Traditional Advertising
5B. Environmental – Non-Traditional Advertising
5C. Non-Traditional Advertising

6. CONSUMER OR TRADE PUBLICATION

6A. Single - Fractional page or Full page
6B. Campaign

7. NEWSPAPER

7A. Ad – Fractional page or Full page
7B. Insert
7C. Newspaper Ad or Insert Campaign

8. INTERACTIVE MEDIA

8A. Website
8B. Interactive Multi-Media (CD/DVD)
8C. Online Advertising/Social Media
8D. Mobile
8E. Apps

9. RADIO

9A. Single
9B. Campaign

10. TELEVISION/FILM

10A. Single – TV Spot
10B. Campaign – TV Spot
10C. Video/Film
10D. Promotional Video
10F. PSA

11. MIXED MEDIA

11. Mixed Media Campaign

12. ELEMENTS OF ADVERTISING

12A. Visual Identity Guide
12B. Logo/Identity
12C. Illustration
12D. Campaign – Illustration
12E. Digitally Enhanced Illustration
12F. Animation

13. PHOTOGRAPHY

13A. Digitally Enhanced Photography
13B. Single – Black and White
13C. Campaign – Black and White
13D. Single – Color
13E. Campaign – Color

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